Spooky things may be happening to you this month, but don’t let missed opportunities be one of them. With the holidays right around the corner, if you have not already done so, this is the perfect time to start planning your gifting strategy.
Breath Life into Those Zombie Relationships
Do you have clients or customers with whom you are semi-active? There’s interest but no follow through. These relationships can feel like dead weight. You put in time and give them your attention, but no results. Don’t give up on them yet.
Make a concerted effort to bring home the sale at least one more time. Consider sending a Thinking of You gift or card as a special incentive. Remember to include a prompt, calling them to action. Sometimes, all it takes is a little thoughtfulness to spark life back into stagnant relationships.
It’s the “Witching” Hour
Now is the time to decide which special days you would like to acknowledge for your customers or clients. Which of them will receive gifts from you and which will receive cards? Which gifts make the most sense to send?
Tight budgets call for well-thought-out strategies, and so do more generous budgets, if you are being wise. Some clients or customers may have certain expectations around this time of year, while others will be pleasantly surprised to receive an acknowledgement gift from you.
Kimberly Cole Signature Gifts provides a variety of price points to choose from, so you can make confident decisions no matter what size budget you have. Top quality is a hallmark with us, so, no matter what level gift you choose, you can rest assured that you are sending the best.
Checking on the Ghosts
Every business has dormant clients or customers. Hopefully, you don’t have too many of these. For the ones you do have, it’s time to rekindle those relationships.
October is a great month for revisiting the status of your client or customer list. There are the quiet ones, who have been steadfastly loyal for as long as you can remember, and the vocal ones, who demand attention. Then, there are the silent ones, who have fallen by the wayside. These are the ones you want to check on. Perhaps they showed great interest and great potential to begin with, then, suddenly, they are gone. Ghosted!
You never know what has happened in the life of someone who suddenly disappears. In the business world, it is not uncommon. People lose interest, the business changes focus, the bottom line doesn’t support the intention, and, face it, life happens.
Before you let these people drop completely off your list, take advantage of the last-ditch effort to revive the contact. A card and/or small token might make all the difference. In fact, some businesses have benefitted greatly by giving an attentive nudge to clients or customers who fell off the radar.
Kimberly Cole Signature Gifts offers you just what you need to get noticed. Shed some light on those contacts who seem to have gone dark with acknowledgement with a gift or card from Kimberly Cole Signature Gifts.
Visit our Business Gifting Page Today!