St. Patrick’s Day is a great opportunity to host fun, interactive events and utilize gift marketing to show your customers that you’re thinking of them. Most companies think to utilize major holidays for promotion, but smaller holidays are often overlooked. Taking advantage of these lesser celebrated occasions can make you stand out from the crowd and help your customers and clients feel that much more appreciated.
Run a special promotion incorporating St. Patrick’s Day. Promotions are always a great way to get new and existing customers interested in your business. Customers are bombarded with special offers daily through email, TV, and radio, so incorporating St. Patrick’s Day into your material will add a more memorable quality to your advertisements. Using phrases like “Save some GREEN” and “Luck of the Irish” add a festive flair to any sales or promotions you may already plan to run during March.
Integrate the color green. This is a simple and effective way for any company to show their holiday spirit. Feature green products in displays, use green in your marketing materials, or send out green-themed gifts and promotions. For physical businesses such as retail, have staff dress in green on the days or weeks leading up to the holiday. This simple but effective use of color is a great option if you aren’t keen on going overboard with decorations but still want to acknowledge the holiday.
Gift St. Patrick’s Day related baskets or pop-bys – but know your customer. Alcohol is a common component of St. Patrick’s Day, but remember that not everyone drinks. Use your best judgement when selecting gifts for clients and customers; many people love to receive a gift basket full of beer or wine! And for those who don’t, a simple green-themed gift is the perfect way to acknowledge the holiday while respecting their lifestyle. To really get your customers’ attention, consider branding the products you send out with your company’s name or logo. This allows your thoughtful gift to double as advertising, keeping you at the front of your customer’s mind. See Gifts from Kimberly Cole Signature Gifts!
Host a special event or contest centered around the holiday. Contests are great for St. Patrick’s Day as you can incorporate the idea of “luck” and “green” into giveaways and limited-time offers. Special events are also fun for this holiday – consider hosting a beer tasting or trivia night and encourage customers to bring guests! Getting customers involved in your company on a more personal level increases loyalty and deepens the customer relationship. Just remember to encourage safe alcohol consumption and help people get home safely if needed.
Don’t let this holiday pass you by! Get your customers involved and let them know they are a valued part of your team. You can get into the spirit while still being authentic to your company or brand by being as subtle or as extravagant as you’d like! Simply incorporating color into your promotional materials can grab customers’ attention, or you can get even more creative with events, promotions, and gift marketing. The options are endless – now it’s up to you to get festive and deepen your customer relationships!